I created this blog for a couple of reasons:
1) To sharpen my thinking – I am one of those people who think via writing. Brad Feld does a good job discussing this idea here.
2) To learn about content marketing – professionally, I tend to work closely with Marketing teams, all of whom employ content marketing tactics and tools. I deliberately chose WordPress (which requires some effort and learning) over a turn-key platform (like Tumblr) for this reason. I took a bit of inspiration from what Tom Tunguz wrote on this topic.
3) To enhance my career – assuming that I write high-quality content about business, I think this blog can only help me professionally.
Also, just to make it clear, this is my personal blog, and the views and opinions expressed here represent my own and not those of my employer.